10 years ago I had a dream. A dream that kept me up for the next 7 days in fear. I couldn't get the images from my dream out of my head. I rarely dream, but for some reason this dream felt more then a dream, it felt like a glimpse of the future and it also felt like I was sitting in the middle of the action.
This dream was apocalyptic, I seen the world in chaos, war amongst each other. Buildings destroyed, streets on fire, people in poverty, society as we know it non existent. People murdering each other, children hiding in fear and suddenly I woke up.
This dream felt so real that I couldn't sleep or think about anything else, I felt like this was a message. As years passed the images from this dream did not fade and I felt obligated to create something that I can put these images in and spread the message I felt like I was given.
Thus, Hugh & Main was born. The premise of the brand is to put the mirror on humanity. Show our emotions, how we treat one another and our final destination if things do not change.
Hugh & Main is nothing but the word "human" broken up and misspelled to represent an imaginary street corner, which is code for "the rebuilding of humanity". Every dollar spent will be invested into products and spaces for the betterment of humanity. This is our mission, Meet us on the corner, the corner of Hugh & Main.
- Andre Price
Creator/ CEO